Professional, Scientific, and Technical Services › Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services
Advertising, Public Relations, and Related Services
541890
National Industry (This Code)
Other Services Related to Advertising
Official NAICS Description
Source: U.S. Census Bureau 2022 NAICS
📘 Source: U.S. Census Bureau — 2022 NAICS Manual
This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).
Illustrative Examples:
Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
Sign lettering and painting services
Display lettering services
Store window dressing or trimming services
Mannequin decorating services
Welcoming services (i.e., advertising services)
Merchandise demonstration services
✓ Small Business Eligibility at a Glance
Based on SBA Table of Small Business Size Standards (2024)
Size Standard
$19M average annual receipts
Measurement Period
3-year average
Standard Type
Revenue-Based
Applies To
All contracts under NAICS 541890
Set-Aside Programs
8(a), WOSB, HUBZone, SDVOSB
Certification Required
No (self-certify in SAM.gov)
Size standards are set by the SBA and reviewed periodically. Always verify at SBA.gov before bidding.
Cross-References
The following activities are classified elsewhere in the NAICS system:
→Creating advertising campaigns and placing such advertising in newspapers, television, or other media--are classified in Industry 541810, Advertising Agencies;
→Designing and implementing public relations campaigns--are classified in Industry 541820, Public Relations Agencies;
→Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies;
→Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives;
→Providing display advertising services--are classified in Industry 541850, Indoor and Outdoor Display Advertising;
→Providing direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services;
→Providing direct mail advertising services--are classified in Industry 541860, Direct Mail Advertising;
→Publishing newspapers or operating television stations or online information services--are classified in Sector 51, Information;
→Providing access for clients to advertising servers and/or real-time bidding marketplaces from a central host site (except by publishers, Web search portals, and other content providers)--are classified in Industry 518210, Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services;
→Providing custom search engine optimization (SEO) services--are classified in U.S. Industry 541511, Custom Computer Programming Services;
→Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services;
→Printing advertising specialties--are classified in Industry 32311, Printing; and
→Manufacturing and printing advertising specialties--are classified in the Manufacturing sector according to the products made.
How to Use NAICS 541890 in SAM.gov
NAICS code 541890 — Other Services Related to Advertising — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Advertising, Public Relations, and Related Services space will be able to find your business.
If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of $19M average annual receipts, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 541890.
NAICS code 541890 is 'Other Services Related to Advertising', classified under the Professional, Scientific, and Technical Services sector (NAICS 54). This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media re
What is the SBA small business size standard for NAICS code 541890?
The SBA defines a small business under NAICS code 541890 (Other Services Related to Advertising) as one with $19M average annual receipts. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.
How do I register NAICS code 541890 in SAM.gov?
To register NAICS code 541890 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 541890 (Other Services Related to Advertising) to your NAICS code list. You may designate one code as your Primary NAICS code.