541850

Indoor and Outdoor Display Advertising

Professional, Scientific, and Technical Services › Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services

SBA Size Standard

$34.5M average annual receipts

Revenue-Based Verify at SBA.gov →

NAICS Code Hierarchy

54

Sector

Professional, Scientific, and Technical Services

541

Subsector

Professional, Scientific, and Technical Services

5418

Industry Group

Advertising, Public Relations, and Related Services

541850

National Industry (This Code)

Indoor and Outdoor Display Advertising

Official NAICS Description

Source: U.S. Census Bureau 2022 NAICS

📘 Source: U.S. Census Bureau — 2022 NAICS Manual
This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.

✓ Small Business Eligibility at a Glance

Based on SBA Table of Small Business Size Standards (2024)

Size Standard

$34.5M average annual receipts

Measurement Period

3-year average

Standard Type

Revenue-Based

Applies To

All contracts under NAICS 541850

Set-Aside Programs

8(a), WOSB, HUBZone, SDVOSB

Certification Required

No (self-certify in SAM.gov)

Size standards are set by the SBA and reviewed periodically. Always verify at SBA.gov before bidding.

Cross-References

The following activities are classified elsewhere in the NAICS system:

Providing sign lettering and painting services--are classified in Industry 541890, Other Services Related to Advertising;
Creating advertising campaigns and placing such advertising in print and digital media (except indoor and outdoor display structures and sites)--are classified in Industry 541810, Advertising Agencies;
Providing access for clients to advertising servers and/or real-time bidding marketplaces from a central host site (except by publishers, Web search portals, and other content providers)--are classified in Industry 518210, Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services;
Printing paper or paperboard signs--are classified in Industry 32311, Printing;
Erecting display boards--are classified in Industry 238990, All Other Specialty Trade Contractors; and
Manufacturing electrical, mechanical, or plate signs and point-of-sale advertising displays--are classified in Industry 339950, Sign Manufacturing.

How to Use NAICS 541850 in SAM.gov

NAICS code 541850Indoor and Outdoor Display Advertising — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Advertising, Public Relations, and Related Services space will be able to find your business.

If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of $34.5M average annual receipts, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 541850.

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Frequently Asked Questions

What is NAICS code 541850?

NAICS code 541850 is 'Indoor and Outdoor Display Advertising', classified under the Professional, Scientific, and Technical Services sector (NAICS 54). This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such

What is the SBA small business size standard for NAICS code 541850?

The SBA defines a small business under NAICS code 541850 (Indoor and Outdoor Display Advertising) as one with $34.5M average annual receipts. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.

How do I register NAICS code 541850 in SAM.gov?

To register NAICS code 541850 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 541850 (Indoor and Outdoor Display Advertising) to your NAICS code list. You may designate one code as your Primary NAICS code.

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Related NAICS Codes

Other codes in Advertising, Public Relations, and Related Services

Related PSC Codes

PSC codes commonly used with this NAICS sector

Source: GSA PSC Manual April 2025

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