Public Relations Agencies

📘 Source: U.S. Census Bureau — 2022 NAICS Manual

This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

NAICS code 541820 — Public Relations Agencies — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Advertising, Public Relations, and Related Services space will be able to find your business.

If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of $19M average annual receipts, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 541820.

What is NAICS code 541820?

NAICS code 541820 is 'Public Relations Agencies', classified under the Professional, Scientific, and Technical Services sector (NAICS 54). This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. E

What is the SBA small business size standard for NAICS code 541820?

The SBA defines a small business under NAICS code 541820 (Public Relations Agencies) as one with $19M average annual receipts. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.

How do I register NAICS code 541820 in SAM.gov?

To register NAICS code 541820 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 541820 (Public Relations Agencies) to your NAICS code list. You may designate one code as your Primary NAICS code.