Advertising Agencies

📘 Source: U.S. Census Bureau — 2022 NAICS Manual

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

NAICS code 541810 — Advertising Agencies — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Advertising, Public Relations, and Related Services space will be able to find your business.

If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of $25.5M average annual receipts, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 541810.

What is NAICS code 541810?

NAICS code 541810 is 'Advertising Agencies', classified under the Professional, Scientific, and Technical Services sector (NAICS 54). This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other med

What is the SBA small business size standard for NAICS code 541810?

The SBA defines a small business under NAICS code 541810 (Advertising Agencies) as one with $25.5M average annual receipts. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.

How do I register NAICS code 541810 in SAM.gov?

To register NAICS code 541810 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 541810 (Advertising Agencies) to your NAICS code list. You may designate one code as your Primary NAICS code.