541613

Marketing Consulting Services

Professional, Scientific, and Technical Services › Professional, Scientific, and Technical Services › Management, Scientific, and Technical Consulting Services

SBA Size Standard

$19M average annual receipts

Revenue-Based Verify at SBA.gov →

NAICS Code Hierarchy

54

Sector

Professional, Scientific, and Technical Services

541

Subsector

Professional, Scientific, and Technical Services

5416

Industry Group

Management, Scientific, and Technical Consulting Services

541613

National Industry (This Code)

Marketing Consulting Services

Official NAICS Description

Source: U.S. Census Bureau 2022 NAICS

📘 Source: U.S. Census Bureau — 2022 NAICS Manual
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy. Illustrative Examples: Customer services management consulting services New product development consulting services Marketing management consulting services Sales management consulting services

✓ Small Business Eligibility at a Glance

Based on SBA Table of Small Business Size Standards (2024)

Size Standard

$19M average annual receipts

Measurement Period

3-year average

Standard Type

Revenue-Based

Applies To

All contracts under NAICS 541613

Set-Aside Programs

8(a), WOSB, HUBZone, SDVOSB

Certification Required

No (self-certify in SAM.gov)

Size standards are set by the SBA and reviewed periodically. Always verify at SBA.gov before bidding.

Cross-References

The following activities are classified elsewhere in the NAICS system:

Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies;
Developing and implementing public relations plans--are classified in Industry 541820, Public Relations Agencies;
Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising; and
Developing and conducting marketing research or public opinion polling--are classified in Industry 541910, Marketing Research and Public Opinion Polling.

How to Use NAICS 541613 in SAM.gov

NAICS code 541613Marketing Consulting Services — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Management, Scientific, and Technical Consulting Services space will be able to find your business.

If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of $19M average annual receipts, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 541613.

Log in Entity Registration Goods & Services Add NAICS Code Enter 541613 Save

Frequently Asked Questions

What is NAICS code 541613?

NAICS code 541613 is 'Marketing Consulting Services', classified under the Professional, Scientific, and Technical Services sector (NAICS 54). This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objec

What is the SBA small business size standard for NAICS code 541613?

The SBA defines a small business under NAICS code 541613 (Marketing Consulting Services) as one with $19M average annual receipts. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.

How do I register NAICS code 541613 in SAM.gov?

To register NAICS code 541613 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 541613 (Marketing Consulting Services) to your NAICS code list. You may designate one code as your Primary NAICS code.

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Related NAICS Codes

Other codes in Management, Scientific, and Technical Consulting Services

Related PSC Codes

PSC codes commonly used with this NAICS sector

Source: GSA PSC Manual April 2025

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