Direct Mail Advertising

📘 Source: U.S. Census Bureau — 2022 NAICS Manual

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

NAICS code 541860 — Direct Mail Advertising — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Advertising, Public Relations, and Related Services space will be able to find your business.

If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of $22M average annual receipts, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 541860.

What is NAICS code 541860?

NAICS code 541860 is 'Direct Mail Advertising', classified under the Professional, Scientific, and Technical Services sector (NAICS 54). This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or s

What is the SBA small business size standard for NAICS code 541860?

The SBA defines a small business under NAICS code 541860 (Direct Mail Advertising) as one with $22M average annual receipts. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.

How do I register NAICS code 541860 in SAM.gov?

To register NAICS code 541860 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 541860 (Direct Mail Advertising) to your NAICS code list. You may designate one code as your Primary NAICS code.