Marketing Research and Public Opinion Polling

📘 Source: U.S. Census Bureau — 2022 NAICS Manual

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services

NAICS code 541910 — Marketing Research and Public Opinion Polling — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Other Professional, Scientific, and Technical Services space will be able to find your business.

If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of $22.5M average annual receipts, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 541910.

What is NAICS code 541910?

NAICS code 541910 is 'Marketing Research and Public Opinion Polling', classified under the Professional, Scientific, and Technical Services sector (NAICS 54). This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media

What is the SBA small business size standard for NAICS code 541910?

The SBA defines a small business under NAICS code 541910 (Marketing Research and Public Opinion Polling) as one with $22.5M average annual receipts. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.

How do I register NAICS code 541910 in SAM.gov?

To register NAICS code 541910 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 541910 (Marketing Research and Public Opinion Polling) to your NAICS code list. You may designate one code as your Primary NAICS code.