459120 NEW 2022

Hobby, Toy, and Game Retailers

Retail Trade › Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers › Sporting Goods, Hobby, and Musical Instrument Retailers

SBA Size Standard

500 employees

Employee-Based Verify at SBA.gov →

NAICS Code Hierarchy

45

Sector

Retail Trade

459

Subsector

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

4591

Industry Group

Sporting Goods, Hobby, and Musical Instrument Retailers

459120

National Industry (This Code)

Hobby, Toy, and Game Retailers

Official NAICS Description

Source: U.S. Census Bureau 2022 NAICS

📘 Source: U.S. Census Bureau — 2022 NAICS Manual
This industry comprises establishments primarily engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft).

✓ Small Business Eligibility at a Glance

Based on SBA Table of Small Business Size Standards (2024)

Size Standard

500 employees

Measurement Period

Current count

Standard Type

Employee-Based

Applies To

All contracts under NAICS 459120

Set-Aside Programs

8(a), WOSB, HUBZone, SDVOSB

Certification Required

No (self-certify in SAM.gov)

Size standards are set by the SBA and reviewed periodically. Always verify at SBA.gov before bidding.

Cross-References

The following activities are classified elsewhere in the NAICS system:

→Retailing artists' supplies or collectors' items (except used rare collectors' items), such as coins, stamps, autographs, and cards--are classified in U.S. Industry 459999, All Other Miscellaneous Retailers;
→Retailing new gaming software, including downloadable software (without publishing)--are classified in Industry 449210, Electronics and Appliance Retailers;
→Retailing used toys, games, and hobby supplies or used rare collectors' items, such as coins, stamps, autographs, and cards--are classified in Industry 459510, Used Merchandise Retailers;
→Retailing new sewing supplies, fabrics, and needlework accessories--are classified in Industry 459130, Sewing, Needlework, and Piece Goods Retailers;
→Retailing new musical instruments and supplies--are classified in Industry 459140, Musical Instrument and Supplies Retailers;
→Publishing gaming sites--are classified in Subsector 513, Publishing Industries;
→Streaming games without publishing--are classified in Industry 516210, Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers; and
→Renting prerecorded gaming digital video discs (DVDs)--are classified in U.S. Industry 532282, Video Tape and Disc Rental.

How to Use NAICS 459120 in SAM.gov

NAICS code 459120 — Hobby, Toy, and Game Retailers — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Sporting Goods, Hobby, and Musical Instrument Retailers space will be able to find your business.

If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of 500 employees, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 459120.

Log in → Entity Registration → Goods & Services → Add NAICS Code → Enter 459120 → Save

Frequently Asked Questions

What is NAICS code 459120?

NAICS code 459120 is 'Hobby, Toy, and Game Retailers', classified under the Retail Trade sector (NAICS 45). This industry comprises establishments primarily engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft). Cross-References. Establishments primarily engaged in--

What is the SBA small business size standard for NAICS code 459120?

The SBA defines a small business under NAICS code 459120 (Hobby, Toy, and Game Retailers) as one with 500 employees. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.

How do I register NAICS code 459120 in SAM.gov?

To register NAICS code 459120 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 459120 (Hobby, Toy, and Game Retailers) to your NAICS code list. You may designate one code as your Primary NAICS code.

Quick Actions

Related NAICS Codes

Other codes in Sporting Goods, Hobby, and Musical Instrument Retailers

GovBidLab Pro

Not sure which NAICS codes fit your business?

GovBidLab's Federal Sales Roadmap includes a complete NAICS and PSC code strategy tailored to your business.

Get Your Free Consultation

No commitment required • Response within 24 hours

Find Another NAICS Code

Search all 1,012 NAICS codes with SBA size standards and descriptions

Browse by sector:

Agriculture Construction Manufacturing Information/IT Health Care