Furniture, Home Furnishings, Electronics, and Appliance Retailers
4492
Industry Group
Electronics and Appliance Retailers
449210
National Industry (This Code)
Electronics and Appliance Retailers
Official NAICS Description
Source: U.S. Census Bureau 2022 NAICS
📘 Source: U.S. Census Bureau — 2022 NAICS Manual
This industry comprises establishments primarily engaged in one of the following: (1) retailing an array of new household-type appliances and consumer-type electronic products, such as televisions, computers, electronic tablets, and cameras; (2) specializing in retailing a single line of new consumer-type electronic products; (3) retailing these new products in combination with repair and support services; (4) retailing new prepackaged or downloadable computer software (without publishing); and/or (5) retailing prerecorded audio and video media, such as downloadable digital music and video files (without production or publishing), CDs, and DVDs.
Illustrative Examples:
Appliance retailers, household-type
Consumer-type electronics retailers (e.g., televisions, computers, cameras)
Cellular telephone accessories retailers
Stereo and sound system retailers (except automotive)
✓ Small Business Eligibility at a Glance
Based on SBA Table of Small Business Size Standards (2024)
Size Standard
500 employees
Measurement Period
Current count
Standard Type
Employee-Based
Applies To
All contracts under NAICS 449210
Set-Aside Programs
8(a), WOSB, HUBZone, SDVOSB
Certification Required
No (self-certify in SAM.gov)
Size standards are set by the SBA and reviewed periodically. Always verify at SBA.gov before bidding.
Cross-References
The following activities are classified elsewhere in the NAICS system:
→Retailing used appliance and electronic products--are classified in Industry 459510, Used Merchandise Retailers;
→Retailing automotive electronic sound systems--are classified in Industry 441330, Automotive Parts and Accessories Retailers;
→Retailing new electronic toys, such as dedicated gaming consoles and handheld electronic games--are classified in Industry 459120, Hobby, Toy, and Game Retailers;
→Retailing new sewing machines in combination with selling new sewing supplies, fabrics, patterns, yarns, and other needlework accessories--are classified in Industry 459130, Sewing, Needlework, and Piece Goods Retailers;
→Retailing new computers, computer peripherals, and prepackaged software in combination with retailing new office equipment, office furniture, and office supplies--are classified in Industry 459410, Office Supplies and Stationery Retailers;
→Selling wireless communication service plans and cellular telephones, as agents for wireless telecommunications carriers and resellers--are classified in U.S. Industry 517122, Agents for Wireless Telecommunications Services;
→Providing television, computer, or other electronic equipment repair services without retailing new televisions, computers, or electronic equipment--are classified in Industry 811210, Electronic and Precision Equipment Repair and Maintenance;
→Providing household-type appliance repair services without retailing new appliances--are classified in U.S. Industry 811412, Appliance Repair and Maintenance;
→Developing film and/or making photographic slides, prints, and enlargements without retailing a range of new photographic equipment and supplies--are classified in Industry 81292, Photofinishing;
→Renting prerecorded digital video discs (DVDs)--are classified in U.S. Industry 532282, Video Tape and Disc Rental;
→Publishing and distributing software through subscriptions and/or downloads--are classified in Industry 513210, Software Publishers;
→Producing and distributing motion pictures and videos--are classified in Industry 512110, Motion Picture and Video Production; and
→Producing records and/or releasing, promoting, and distributing sound recordings to wholesalers, retailers, or directly to the public--are classified in Industry 512250, Record Production and Distribution.
How to Use NAICS 449210 in SAM.gov
NAICS code 449210 — Electronics and Appliance Retailers — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Electronics and Appliance Retailers space will be able to find your business.
If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of 500 employees, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 449210.
NAICS code 449210 is 'Electronics and Appliance Retailers', classified under the Retail Trade sector (NAICS 44). This industry comprises establishments primarily engaged in one of the following: (1) retailing an array of new household-type appliances and consumer-type electronic products, such as televisions, co
What is the SBA small business size standard for NAICS code 449210?
The SBA defines a small business under NAICS code 449210 (Electronics and Appliance Retailers) as one with 500 employees. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.
How do I register NAICS code 449210 in SAM.gov?
To register NAICS code 449210 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 449210 (Electronics and Appliance Retailers) to your NAICS code list. You may designate one code as your Primary NAICS code.