711320

Promoters of Performing Arts, Sports, and Similar Events without Facilities

Arts, Entertainment, and Recreation › Performing Arts, Spectator Sports, and Related Industries › Promoters of Performing Arts, Sports, and Similar Events

SBA Size Standard

$22M average annual receipts

Revenue-Based Verify at SBA.gov →

NAICS Code Hierarchy

71

Sector

Arts, Entertainment, and Recreation

711

Subsector

Performing Arts, Spectator Sports, and Related Industries

7113

Industry Group

Promoters of Performing Arts, Sports, and Similar Events

711320

National Industry (This Code)

Promoters of Performing Arts, Sports, and Similar Events without Facilities

Official NAICS Description

Source: U.S. Census Bureau 2022 NAICS

📘 Source: U.S. Census Bureau — 2022 NAICS Manual
This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.

✓ Small Business Eligibility at a Glance

Based on SBA Table of Small Business Size Standards (2024)

Size Standard

$22M average annual receipts

Measurement Period

3-year average

Standard Type

Revenue-Based

Applies To

All contracts under NAICS 711320

Set-Aside Programs

8(a), WOSB, HUBZone, SDVOSB

Certification Required

No (self-certify in SAM.gov)

Size standards are set by the SBA and reviewed periodically. Always verify at SBA.gov before bidding.

Cross-References

The following activities are classified elsewhere in the NAICS system:

Booking motion pictures or videos--are classified in U.S. Industry 512199, Other Motion Picture and Video Industries;
Producing live performances (but may also promote the performances)--are classified in Industry Group 7111, Performing Arts Companies;
Operating racetracks without casinos (but may also promote the events held in these facilities)--are classified in U.S. Industry 711212, Racetracks;
Presenting sporting events (but may also promote the sporting events)--are classified in U.S. Industry 711211, Sports Teams and Clubs;
Organizing, promoting, and/or managing conventions, conferences, and trade shows (but may also operate the facilities where these events take place)--are classified in Industry 561920, Convention and Trade Show Organizers;
Organizing, promoting, and/or managing performing arts, sports, and similar events in facilities they manage or operate--are classified in Industry 711310, Promoters of Performing Arts, Sports, and Similar Events with Facilities; and
Operating amateur, semiprofessional, or professional athletic associations or leagues--are classified in Industry 813990, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations).

How to Use NAICS 711320 in SAM.gov

NAICS code 711320Promoters of Performing Arts, Sports, and Similar Events without Facilities — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Promoters of Performing Arts, Sports, and Similar Events space will be able to find your business.

If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of $22M average annual receipts, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 711320.

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Frequently Asked Questions

What is NAICS code 711320?

NAICS code 711320 is 'Promoters of Performing Arts, Sports, and Similar Events without Facilities', classified under the Arts, Entertainment, and Recreation sector (NAICS 71). This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, ag

What is the SBA small business size standard for NAICS code 711320?

The SBA defines a small business under NAICS code 711320 (Promoters of Performing Arts, Sports, and Similar Events without Facilities) as one with $22M average annual receipts. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.

How do I register NAICS code 711320 in SAM.gov?

To register NAICS code 711320 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 711320 (Promoters of Performing Arts, Sports, and Similar Events without Facilities) to your NAICS code list. You may designate one code as your Primary NAICS code.

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Related NAICS Codes

Other codes in Promoters of Performing Arts, Sports, and Similar Events

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