512120

Motion Picture and Video Distribution

Information › Motion Picture and Sound Recording Industries › Motion Picture and Video Industries

SBA Size Standard

$39M average annual receipts

Revenue-Based Verify at SBA.gov →

NAICS Code Hierarchy

51

Sector

Information

512

Subsector

Motion Picture and Sound Recording Industries

5121

Industry Group

Motion Picture and Video Industries

512120

National Industry (This Code)

Motion Picture and Video Distribution

Official NAICS Description

Source: U.S. Census Bureau 2022 NAICS

📘 Source: U.S. Census Bureau — 2022 NAICS Manual
This industry comprises establishments primarily engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors.

✓ Small Business Eligibility at a Glance

Based on SBA Table of Small Business Size Standards (2024)

Size Standard

$39M average annual receipts

Measurement Period

3-year average

Standard Type

Revenue-Based

Applies To

All contracts under NAICS 512120

Set-Aside Programs

8(a), WOSB, HUBZone, SDVOSB

Certification Required

No (self-certify in SAM.gov)

Size standards are set by the SBA and reviewed periodically. Always verify at SBA.gov before bidding.

Cross-References

The following activities are classified elsewhere in the NAICS system:

Producing and distributing motion pictures and videos--are classified in Industry 512110, Motion Picture and Video Production;
Operating television broadcasting stations, that may acquire the right to distribute content and subsequently broadcast or distribute that content--are classified in Industry 516120, Television Broadcasting Stations;
Providing media streaming distribution services or operating media broadcasting and cable television networks, that may acquire the right to distribute content and subsequently broadcast or distribute that content--are classified in Industry 516210, Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers;
Providing cable and satellite television distribution services using facilities and infrastructure that they operate--are classified in U.S. Industry 517111, Wired Telecommunications Carriers;
Merchant wholesale distribution of blank digital video discs (DVDs)--are classified in Industry 423690, Other Electronic Parts and Equipment Merchant Wholesalers;
Merchant wholesale distribution of prerecorded digital video discs (DVDs)--are classified in Industry 423990, Other Miscellaneous Durable Goods Merchant Wholesalers;
Providing mass duplication and packaging of video tapes and discs--are classified in Industry 334610, Manufacturing and Reproducing Magnetic and Optical Media;
Providing motion picture footage (via film libraries) to producers--are classified in U.S. Industry 512199, Other Motion Picture and Video Industries;
Renting video tapes and discs to the general public, including through vending machines--are classified in U.S. Industry 532282, Video Tape and Disc Rental; and
Retailing digital video discs (DVDs) to the general public--are classified in Sector 44-45, Retail Trade.

How to Use NAICS 512120 in SAM.gov

NAICS code 512120Motion Picture and Video Distribution — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Motion Picture and Video Industries space will be able to find your business.

If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of $39M average annual receipts, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 512120.

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Frequently Asked Questions

What is NAICS code 512120?

NAICS code 512120 is 'Motion Picture and Video Distribution', classified under the Information sector (NAICS 51). This industry comprises establishments primarily engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, othe

What is the SBA small business size standard for NAICS code 512120?

The SBA defines a small business under NAICS code 512120 (Motion Picture and Video Distribution) as one with $39M average annual receipts. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.

How do I register NAICS code 512120 in SAM.gov?

To register NAICS code 512120 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 512120 (Motion Picture and Video Distribution) to your NAICS code list. You may designate one code as your Primary NAICS code.

Quick Actions

Related NAICS Codes

Other codes in Motion Picture and Video Industries

Related PSC Codes

PSC codes commonly used with this NAICS sector

Source: GSA PSC Manual April 2025

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